Members of the Media and Public Affairs Committee of the CHOGM National Taskforce used Carnival’s Opening and Tuesday parades to mount promotions for the upcoming Commonwealth Heads of Government Meeting (CHOGM) slated for November 1 to 4.
National Chogm Task Force
During the Opening Parade, team members, along with the CHOGM Youth Correspondents, asked parade participants questions related to CHOGM and invited them to pose for photographs while holding cut-outs of the CHOGM 26 Logo.
Branding Lead for the Committee, Chaneil Imhoff described these events as “energetic”, and produced content which was then shared on social media.
“These two Carnival events brought much awareness to the fact that Antigua and Barbuda will host CHOGM this year and they served as important steps in our efforts to build on the momentum now that the 100-day countdown started on July 24,” she explained.
Co-Lead of the Media and Public Affairs Committee, Sharifa George, also expressed satisfaction with the committee’s efforts during the recently-concluded festival.
“In addition to having the participants photographed with the logo cutouts, we were also able to participate in live interviews with both ABS Television and Point TV during Tuesday’s Parade. This provided coverage both locally and internationally,” she recalled.
Everton Barnes Co-Lead for Media and Public Affairs, expressed appreciation to Antigua and Barbuda’s newest tourist attraction, 268 Trolley Train, who made the train available to the committee members to participate in Tuesday’s parade and engage with revellers and onlookers.
“It was a new attraction for most people and that created much interest among onlookers as many persons climbed aboard, asked questions and generally joined in the fun of participating in the Carnival Parade. We deeply appreciate generosity of Rawle and Gem Reynolds for assisting the committee to achieve its goals for Carnival Tuesday,” Barnes stated.
